Nataliya Tachinskaya — art director & creative director.

More than 13 years of experience in the integrated campaigns: video, photo, digital production, web design, creative technology and social media. From a pitch to a project’s final report.

Awards

Being recognised at the local and international festivals, including Webby, European design, Epica, Golden Hammer, EFFIE, ADC * Europe, FWA, Awwwards, CSS Design award, Ad Black Sea, White Square, ADC * UA, KIAF, Wow done awards, Ukrainian design: the very best of.

THE FWA
& Webby awards judge

Being passionate about digital craft honored to be a part of the jury board at THEFWA (2015 - present) and the Webby wards (2019- present). 

Lectures
& workshops 

Curator of the ︎Creative leadership online course.

Coaching students as a curator and lecturer at Kyiv Academy of Media Arts (Digital Art-direction & design course, Advertising&Marketing, Design streams)

Lecturer at PROJECTOR creative school (Design thinking and Interactive digital projects). 

Lecturer at BAGGAGE school of marketing and communications.

Curator of Taker-Maker community for freelance creatives (video
and production sections).

Conducting the corporate workshops on request in the fields of creativity, design, creative leadership, digital art and advertising.

Juries

• ADC*E - Art Directors Club of Europe 2019

integration and innovation 

• Ad Black Sea Advertising festival 2018

Digital & mobile, Media, Branded content 

• ADC*E - Art Directors Club of Europe 2017

Interactive & Mobile 

• White Square 2015

Interactive

• ADC*UA 2015 - present

Interactive & mobile, Promotions, New media

Selected 
publications 

• THE FWA interview (en) ︎ 

• WEBKAMA Talks (ru) ︎

  Podscast about digital, the future of creativity and endless opportunities of artificial intelligence.

  
  

• How musicians engage audience through technology and digital art (ua) ︎

  Retrospective of the latest 15 years of the international digital music projects and its gems.

  
  

• CASES interview (ua) about the work of an art director and valuable qualities of young professionals ︎

  
  

• Blackout: story of creation of the first music video you activate by your run (ua) 

  
  

• How to create psychological safety in a team: tips ahead of the Creatice Leadership course (ua) ︎ 

  
  

• Creative Leadership as a defibrillator for teams: 6 stories from graduates of my Creative Leadership course (ua) ︎ 

• Create a culture of a feedback and action, instead of toxic politeness. Guide for an effective feedback in team work. L’officiel Ukraine (ru) ︎ 

• What is healthy team relationships. Podcast “Creative practice” (ru) ︎ 

• Holistic approach in Leadership development. Open video lecture. (ru) ︎

︎WORKS