Poustovit feat. IDS Borjomi
ad campaign
Natural, vogue, lucid.
Collaboration of a mineral water and fashion designer Lilia Poustovit is visualized as a seamless connection between nature and fashion.
![](https://freight.cargo.site/t/original/i/9ff2e201e08880f83b0ea0ea1e2f78f8159f928e62a161ce9463ff8d7e7b33dc/bottle_01.jpg)
![](https://freight.cargo.site/t/original/i/d5416b8ae2b9a710edc30a0b0ff1d1752d2707f44fa4c7a415aeec5bc2f77a10/bottle_02.jpg)
ROLE
Idea,
art-direction of motion-design & music,
campaign creative direction.
Tasks:
1
Promote the limited edition of glass bottles designed by Ukrainian fashion icon, Poustovit brand. The brand is a fusion of contemporary and ethnic details transmitted into prints and shapes.
2
Unfold the restricted means of expression — 2 basic prints + glass bottle — into variety of visuals and dynamics.
3
Make a highly involving solution:
- in the most media-effective channels (YouTube Pre-rolls and social media video);
- for easy skippable/scrollable media formats
![](https://freight.cargo.site/t/original/i/a010dbdf411cf5bc3eaff40f34c98ed029eccf6fb33d13cf3da8a1dc635b38a8/P_0000_054.jpg.jpg)
![](https://freight.cargo.site/t/original/i/1f376d751802cecb965e4968431d493e58ddfdb6fce571610294ce377034f0e2/P_0001_061.jpg.jpg)
![](https://freight.cargo.site/t/original/i/6a75c8b88b62ee4120d77078bf7240f09016722dd0a5114b5eff3ed5145583c8/P_0002_065.jpg.jpg)
![](https://freight.cargo.site/t/original/i/d460b20f5e4de8b5a93ab22b2ef3aadfe2f63d83a5811ab080cc32a635c149a0/mood.jpg)
![](https://freight.cargo.site/t/original/i/7e7f214c0cd20a023a544154e8ed2103e378049245a79766bf57182683850c43/mood_01.jpg)
![](https://freight.cargo.site/t/original/i/270056efec76bc3323451e5887ea6cb5a857ab9c57303547324dc33f5d2d395f/mood_02_2.jpg)
![](https://freight.cargo.site/t/original/i/62ad80f2a1a0496743f38d685b2e917098f6fc739a066c391abe80b02dbf3535/mood_03.jpg)
Looking for the right balance between fashion (which is usually artificial and glamour) and natural pure water I’ve come to the moodboards & motion design curation where stylish femininity goes along with the naturalness and purity.
![](https://freight.cargo.site/t/original/i/e71d6e568bca19d52d170a4809f70d4d96987eaf9d030693e3e7f7f4002a0597/p_moodb.gif)
![](https://freight.cargo.site/t/original/i/79b6ec74074f7e10566d3b063f6dd3f70b173ee59759dc4f118fec6587841d33/p_moodb2.gif)
Sound-design and music were crucial for the right dynamics, look & feel synesthesia and involvement.
Curation of a music composing brought a lot of joy and pleasure — <3 to Morphom sound producer.
![](https://freight.cargo.site/t/original/i/9c47413b11e0c5a6c00fec38787b2b267d7d066310df0d40d617920fccb50609/final-black.jpg)
RESULTS
Good involvement also influenced the price of promotion: entire promo budget wasn’t even spent — within 72% of the budget 129% of KPI for unique views were reached.
Almost 6 000 000+ views on YouTube.
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